Buying jewellery matters.  It's not a half-hearted after-thought.  Gifts of jewellery for special people (I also highly encourage self-gifting) and special occasions are deserving of very careful consideration. 

It really means something.  This is why my jewellery that has been made with meticulous attention to detail, passion and craftsmanship makes the perfect gift.  It is a true reflection of the magnitude of love and kindness that the recipient so rightly deserves.